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Best Friends Furever (BFFE), Baltimore’s premier dog care provider, is proud to announce the launch of its refreshed brand identity, complete with a new logo, marking a significant milestone as the company celebrates 20 years of providing exceptional care to its furry guests. Alongside the refreshed look, BFFE is rolling out two innovative programs designed to enhance the well-being of its canine clients: the Play My Way program and the Assisted Canine Care program.

As part of the rebrand, BFFE has introduced a modernized logo that reflects the company’s position as a trusted provider of dog daycare, grooming, and training services. The fresh visual identity comes at a time when BFFE continues to evolve, ensuring its services align with the ever-changing needs of dogs and their families.

“We’re excited to celebrate two decades of providing the best care for dogs and their owners,” said Mary Steinebrunner, President at BFFE. “Our new logo is just the beginning of our continued commitment to excellence. We’re also introducing new programs that will allow us to take dog care to the next level. The Play My Way program and the Assisted Canine Care program are designed to address each dog’s unique needs while promoting mental, physical, and emotional well-being.”

The Play My Way program is a tailored daycare experience that offers dogs a variety of enrichment activities—from individual to small group play, enrichment puzzles, and one-on-one time with a handler. This program is designed to ensure that dogs receive the mental stimulation, exercise, and decompression they need to thrive in a daycare setting, all while respecting their individual “social battery.”

In addition to Play My Way, BFFE is enhancing its Assisted Canine Care program, designed for dogs requiring extra attention due to age, illness, or special needs. This program ensures that every dog, regardless of their specific needs, receives the highest level of care, from medication administration to specialized treatments, helping them feel comfortable and secure during their stay.

These new offerings underscore BFFE’s dedication to providing comprehensive, compassionate care for dogs, ensuring their health and happiness in every stage of life.

In a continued effort to reward loyal customers, BFFE will unveil a new 30-day membership program launching in early February. Designed with pet parents in mind, this program offers an opportunity to save on exceptional care while ensuring their pets receive the highest standard of services.